ARTvertising
artvertising is a form of advertising and communication that typically attempts to persuade potential customers with artistic backgrounds to purchase or to consume more of a particular brand of product or service. whereas modern advertising developed with the rise of m-ss production in the late 19th and early 20th centuries, artvertising only developed in 1980s through the present utilizing art as primary form of advertising in attempts to appeal to a younger, more hip crowd.
many new condo building developers are utilizing street art for selling their building’s relevance to p-ssers by, hence, artvertising may bring a younger crowd of buyers.
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