benchmarketing


the act of promoting software or hardware by publishing bogus benchmarks with cooked up numbers that makes the product look better than its predecessors and the compet-tion.

as an advanced technique, have some blogger push the numbers instead of putting it out in a press release.
our test suite shows it’s 5% faster!

… benchmarketing at work.
benchmarketing is the process of comparing one’s business marketing processes to industry bests practices to find the ideal solution.
steve: how do i know which is the right solution for my business?
consultant: we can start by benchmarketing your business needs to match you with the best providers in the industry.

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