Brainstorming
receiving a bl-w j-b while doing your homework.
“dude last night lauren came over while i was studying and she totally laid down the brainstorming”
one of many business buzzwords taught usually in marketing cl-ss. it is a process, in which a group of businessmen who know little about the underlying products or the market, generate ideas that do not follow either rationality, sanity or laws of gravity. afterwards, based on little research, they discard the seemly infeasible ideas and decide on one that is doomed to failure.
supervisor: i need you all to come out with some new marketing ideas on our new smartphone
marketing department: after intensive brainstorming we have come out with the following solutions
a. bash our compet-tor
b. improve our product
c. rap music advertising with a lot of babes
supervisor: great! let’s go with c.
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