cheap heat
a pro wrestling term. a wrestler gets cheap heat when he makes a direct appeal to the crowd: name dropping local sports teams or celebrities, or simply telling the crowd how awesome they are. heels use the same tactic; they simply make fun of the local sports team or celebrities, insult the crowd, etc.
also known as a cheap pop.
wrestlers are not the only public figures to make use of cheap heat; comedians, bands, and politicians do the same thing. they just get called on it a lot less.
you think john cena’s a mariners fan or is he just wearing that jersey to catch some cheap heat in seattle?
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