Claimstorming


hosting a meeting under the guise of a brainstorming session, with the sole intent of tricking others into completing a project you have absolutely no clue how to complete on your own. the claimstorming process is considered ‘complete’ when–at some point in the future–the meeting organizer claims full credit for any successful ideas, takeaways and activities resulting from the meeting.
look out, guys. cate was asked by her boss to find a target audience for our next product. we all know she couldn’t find her -ss if you let her use both hands, so i wonder how many of us will get pulled into her three-hour claimstorming session this afternoon?

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