co-branding
when brands agree to cross-promote each other. in effect, each brand becomes a separate sales channel for all the others in the group.
when a driver of a high end sedan gets out of the car wearing an expensive watch and a bespoke suit, now that is co-branding. each of the three brands have agreed to promote each other in rl (real life), on television, in print, online, in social media and on the mobile web.
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