commonym
a trademarked term used to identify all products of the same type, such as the word “kleenex” used to describe any facial tissue, or “vaseline” as a term for a competing petroleum jelly. other commonyms include, band-aid, chapstick, popsicle, and q-tip.
some former trademarks have become generic terms after a long life as commonyms, such as aspirin (formerly trademarked by bayer) and escalator (a former trademark of the otis elevator company.)
if apple doesn’t protect it’s trademark, ipod will become a commonym for an mp3 player.
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