Assure



to declare earnestly to; inform or tell positively; state with confidence to:
She assured us that everything would turn out all right.
to cause to know surely; :
He assured himself that no one was left on the bus.
to pledge or promise; give surety of; guarantee:
He was assured a job in the spring.
to make (a future event) sure; ensure:
This contract assures the company’s profit this month.
to secure or confirm; render safe or stable:
to assure a person’s position.
to give confidence to; encourage.
Chiefly British. to insure, as against loss.
Contemporary Examples

People tried to assure me two pregnancies were never the same.
Prue Clarke on Her Battles With Kate Middleton’s Illness, Hyperemesis Gravidarum Prue Clarke December 4, 2012

He responds coyly, “I can assure you my intentions are strictly honorable.”
From Honey Ryder to Pussy Galore, the Evolution of the James Bond Girl Anna Klassen October 2, 2012

If you doubt that, I can assure you that five minutes with either lady will set you straight.
Stop Attacking Evangelicals! Kirsten Powers August 15, 2011

I let them assure me that precautions were being taken, blueprints drawn.
As Parents We’re All Gun Violence Cowards William Giraldi May 29, 2014

“In this moment of pain and of mourning, I must assure you of my absolute solidarity,” Duvalier wrote.
‘Baby Doc’ Speaks Eric Pape January 14, 2010

Historical Examples

I was away when this was done, and I wish to assure you most earnestly that I had nothing to do with it.
The Associate Hermits Frank R. Stockton

Those Westerners perform quite in that manner, I assure you.
The Spenders Harry Leon Wilson

Let me assure you that he is not mistaken when he declares that there is no time to lose.
Aladdin of London Sir Max Pemberton

He could assure them they felt highly flattered at the reception which had been accorded them.
Explorations in Australia John Forrest

You may count upon me at any time, I assure you; do not spare me.
The conquest of Rome Matilde Serao

verb (transitive; may take a clause as object)
to cause to feel sure or certain; convince: to assure a person of one’s love
to promise; guarantee: he assured us that he would come
to state positively or with assurance
to make (an event) certain; ensure
(mainly Brit) to insure against loss, esp of life
(property law) another word for convey
v.

late 14c., from Old French asseurer (12c., Modern French assurer) “to reassure, calm, protect, to render sure,” from Vulgar Latin *assecurar, from Latin ad- “to” (see ad-) + securus “safe, secure” (see secure (adj.)). Related: Assured; assuring.

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  • Assured

    guaranteed; sure; certain; secure: an assured income. bold; confident; authoritative: His art was both assured and facile. boldly presumptuous. Chiefly British. insured, as against loss. Insurance. the beneficiary under a policy. the person whose life or property is covered by a policy. to declare earnestly to; inform or tell positively; state with confidence to: She […]

  • Assured tenancy

    noun (Brit) an agreement between a government-approved body such as a housing association and a tenant for occupation of a newly-built house or flat at an agreed market rent, under which the tenant has security of tenure Compare regulated tenancy



  • Assuredness

    guaranteed; sure; certain; secure: an assured income. bold; confident; authoritative: His art was both assured and facile. boldly presumptuous. Chiefly British. insured, as against loss. Insurance. the beneficiary under a policy. the person whose life or property is covered by a policy. Contemporary Examples For more apprehensive public speakers, he offers what he calls “assuredness […]

  • Assuredly

    guaranteed; sure; certain; secure: an assured income. bold; confident; authoritative: His art was both assured and facile. boldly presumptuous. Chiefly British. insured, as against loss. Insurance. the beneficiary under a policy. the person whose life or property is covered by a policy. Contemporary Examples But with Murdoch assuredly in the loop, on this issue there […]



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