Ballyhoo


a clamorous and vigorous attempt to win customers or advance any cause; blatant advertising or publicity.
clamor or outcry.
a halfbeak, Hemiramphus brasiliensis, inhabiting both sides of the Atlantic Ocean.
to advertise or push by ballyhoo.
Contemporary Examples

However, beneath the ballyhoo of this expensive charade, a lot is changing.
Jack Hitt Examines Why Amateurs Are the Job Creators Jack Hitt June 8, 2012

They should “not enable some widow or mother to say that her son was killed in an operation called ‘Bunnyhug’ or ‘ballyhoo.'”
Why Is the Libya War Called Operation Odyssey Dawn? Josh Dzieza March 21, 2011

Historical Examples

There is no danger,” he replied, calmly puffing his pipe; “is there, ballyhoo?
The Great Cattle Trail Edward S. Ellis

The ballyhoo upon the elevated platform without had been completed.
Sundry Accounts Irvin S. Cobb

In the first place the ballyhoo advertisers have shouted the public deaf.
The Book of Business Etiquette Nella Henney

Why not hire a band, too; and get a ballyhoo to bark for your show?
Rich Man, Poor Man Maximilian Foster

ballyhoo Gleeson was the only cowboy that had remained behind with Captain Shirril.
The Great Cattle Trail Edward S. Ellis

“ballyhoo” fixed his eye on one of the red men, who seemed to be at the rear.
The Great Cattle Trail Edward S. Ellis

Why, once he took a job as a ballyhoo at a show on the Bowery in Coney Island.
Ruth Fielding Down East Alice B. Emerson

It struck the youth as strange that ballyhoo should stop after starting for the dwelling.
The Great Cattle Trail Edward S. Ellis

noun (informal)
a noisy, confused, or nonsensical situation or uproar
sensational or blatant advertising or publicity
verb -hoos, -hooing, -hooed
(transitive) (mainly US) to advertise or publicize by sensational or blatant methods
n.

“publicity, hype,” 1908, from circus slang, “a short sample of a sideshow” (1901), of unknown origin. There is a village of Ballyhooly in County Cork, Ireland. In nautical lingo, ballahou or ballahoo (1867, perhaps 1836) meant “an ungainly vessel,” from Spanish balahu “schooner.”

noun

An alumnus or alumna

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