Brand-contamination
noun
the process by which the reputation of a particular brand or product becomes tarnished by adverse publicity
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- Brand-equity
noun Examples Usage Note
- Brand-extension
noun (marketing) the practice of using a well-known brand name to promote new products or services in unrelated fields Also called brand stretching noun
- Brand-image
noun the attributes of a brand as perceived by potential and actual customers Contemporary Examples It’s Who You Know: The Power Players of New York Fashion Week Barbara Ragghianti September 2, 2014 noun
- Brand-integration
noun Examples
- Brand-leader
noun (marketing) a product with the highest number of total sales within its category