Brand-equity
noun
Examples
Usage Note
Read Also:
- Brand-extension
noun (marketing) the practice of using a well-known brand name to promote new products or services in unrelated fields Also called brand stretching noun
- Brand-image
noun the attributes of a brand as perceived by potential and actual customers Contemporary Examples It’s Who You Know: The Power Players of New York Fashion Week Barbara Ragghianti September 2, 2014 noun
- Brand-integration
noun Examples
- Brand-leader
noun (marketing) a product with the highest number of total sales within its category
- Brand-loyalty
noun Contemporary Examples Is Bill Stealing Obama’s Mojo? Mark McKinnon June 29, 2010