Brand-extension
noun
(marketing) the practice of using a well-known brand name to promote new products or services in unrelated fields Also called brand stretching
noun
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noun the attributes of a brand as perceived by potential and actual customers Contemporary Examples It’s Who You Know: The Power Players of New York Fashion Week Barbara Ragghianti September 2, 2014 noun
- Brand-integration
noun Examples
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noun (marketing) a product with the highest number of total sales within its category
- Brand-loyalty
noun Contemporary Examples Is Bill Stealing Obama’s Mojo? Mark McKinnon June 29, 2010
- Brand-name
a word, name, symbol, etc., especially one legally registered as a trademark, used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertising, etc. a product, line of products, or service bearing a widely known brand name. Informal. a person […]