Brand-name
a word, name, symbol, etc., especially one legally registered as a trademark, used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertising, etc.
a product, line of products, or service bearing a widely known brand name.
Informal. a person who is notable or famous, especially in a particular field:
The reception was replete with brand names from politics and the arts.
having or being a brand name:
nationally known brand-name food products.
Informal. widely familiar; well-known:
Several brand-name personalities will be performing at the benefit.
Contemporary Examples
Is Google the Next AOL? Peter Osnos April 13, 2009
The Beer Summit Mark Katz July 27, 2009
George W. Bush: The Makeover Lloyd Grove September 27, 2009
Peter Schweizer: Big Pharma’s Role in the Contraception Debate Peter Schweizer March 1, 2012
HIV’s Greatest Foe Went Down With MH17 Kent Sepkowitz July 17, 2014
A Mystery Novelist’s True Identity Solved Sarah Weinman March 8, 2009
Historical Examples
The Uphill Climb B. M. Bower
noun
another name for brand (sense 2)
Read Also:
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entirely new. Contemporary Examples The Tragic Life of Barack Obama’s Father Sally H. Jacobs July 9, 2011 Miami Music Week: Florida’s Epic DJ Dance Party Marlow Stern March 26, 2012 Museums Cure ADD Blake Gopnik September 2, 2013 The Arab Spring’s First Elections Ursula Lindsey October 21, 2011 The Perfect Roast Chicken Petrit Husenaj October […]
- Brand-spanking-new
brand spanking new
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to try to obtain financial or other confidential information from Internet users, typically by sending an email that looks as if it is from a legitimate organization, usually a financial institution, but contains a link to a fake website that replicates the real one. to make (someone) a victim in this way: If you’ve been […]
- Brand-stretching
noun (marketing) another name for brand extension