a word, name, symbol, etc., especially one legally registered as a trademark, used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertising, etc.
a product, line of products, or service bearing a widely known brand name.
Informal. a person who is notable or famous, especially in a particular field:
The reception was replete with brand names from politics and the arts.
having or being a brand name:
nationally known brand-name food products.
Informal. widely familiar; well-known:
Several brand-name personalities will be performing at the benefit.
Contemporary Examples

Is Google the Next AOL? Peter Osnos April 13, 2009
The Beer Summit Mark Katz July 27, 2009
George W. Bush: The Makeover Lloyd Grove September 27, 2009
Peter Schweizer: Big Pharma’s Role in the Contraception Debate Peter Schweizer March 1, 2012
HIV’s Greatest Foe Went Down With MH17 Kent Sepkowitz July 17, 2014
A Mystery Novelist’s True Identity Solved Sarah Weinman March 8, 2009

Historical Examples

The Uphill Climb B. M. Bower

another name for brand (sense 2)


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