Captive market



noun
a group of consumers who are obliged through lack of choice to buy a particular product, thus giving the supplier a monopoly
Contemporary Examples

They have a captive market, after all–if you want to do well in a course, it’s hard not to buy the textbook.
No Matter What the Supreme Court Decides, Textbooks Will Continue to Be Expensive Megan McArdle October 29, 2012

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