Click-through


[klik-throo] /ˈklɪkˌθru/

noun, Computers.
1.
a percentage used to measure the effectiveness of an advertisement or other link on a Web page, obtained by dividing the number of clicks on the link by the number of times the link was viewed:
a successful ad with a clickthrough of one percent.
noun

See clickthrough
noun

the selection of an ad or link on a Web page which is counted as part of an effectiveness rating for these features; also written click-through
Word Origin

1994-99

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