a visit or telephone call to a prospective customer without an appointment or a previous introduction.
a call made by a salesman on a potential customer without making an appointment
to call on (a potential customer) without making an appointment


: Canvassing is the equivalent of cold calls in the sales field


To make a sales call without an appointment: It’s difficult to cold-call a corporation and ask them to give you five figures up front (1970s+)


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