advertising in which a competing product is identified and compared unfavorably with the advertiser’s product.
a form of advertising in which a product is compared favourably with similar products on the market
- Comparative anatomy
comparative anatomy com·par·a·tive anatomy (kəm-pār’ə-tĭv) n. The investigation and comparison of the structures of different animals.
noun 1. the study and comparison of different forms of government.
- Comparative judgment
noun 1. (psychol) any judgment about whether there is a difference between two or more stimuli Compare absolute judgment
noun 1. the study of the literatures of two or more groups differing in cultural background and, usually, in language, concentrating on their relationships to and influences upon each other.