Gimmickry



[gim-ik-ree] /ˈgɪm ɪk ri/

noun
1.
the use of .
2.
an abundance of .
n.

1952, from gimmick + -ry.

noun

The use of gimmicks: To juxtapose this is sheer gimmickry (1950s+)

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  • Gimp

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