a member of the generation of affluent older consumers, who regard themselves as young, active, and sociable
noun, British. 1. the black-bellied plover.
- Grey power
noun 1. the political, financial, or social influence of elderly people
- Grey propaganda
noun 1. propaganda that does not identify its source Compare black propaganda, white propaganda
[grey] /greɪ/ adjective, greyer, greyest, noun, verb (used with or without object) 1. 1 . [grey] /greɪ/ adjective, grayer, grayest. 1. of a color between white and black; having a neutral hue. 2. dark, dismal, or gloomy: gray skies. 3. dull, dreary, or monotonous. 4. having gray hair; gray-headed. 5. pertaining to old age; mature. […]