Loss-leader



noun
1.
a popular article that is sold at a very low price or at a loss for the purpose of attracting customers to a retail store.
Compare (def 4).
noun
1.
an article offered below cost in the hope that customers attracted by it will buy other goods

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  • Lossmaker

    [laws-mey-ker, los‐] /ˈlɔsˌmeɪ kər, ˈlɒs‐/ noun, Chiefly British. 1. a business that consistently operates at a . /ˈlɒsˌmeɪkə/ noun 1. (Brit) an organization, industry, or enterprise that consistently fails to make a profit

  • Lossmaking

    [laws-mey-ker, los‐] /ˈlɔsˌmeɪ kər, ˈlɒs‐/ noun, Chiefly British. 1. a business that consistently operates at a . /ˈlɒsˌmeɪkɪŋ/ adjective 1. (Brit) unprofitable; losing money /ˈlɒsˌmeɪkə/ noun 1. (Brit) an organization, industry, or enterprise that consistently fails to make a profit



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