Masstige



[ma-steezh, ‐steej] /mæˈstiʒ, ‐ˈstidʒ/

adjective
1.
noting or pertaining to goods that are perceived to have prestige or high style but are affordable for a wide range of customers:
This five-dollar bottle of hand cream is aimed at the masstige market.
noun
2.
the perception of exclusivity and stylishness in goods that are affordable:
Many teenagers are drawn to masstige.
/mæˈstiːʒ/
noun
1.
the impression of exclusivity in goods that are affordable for many people
adjective
2.
(of goods) produced by a luxury brand but intended for the mass market

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