Undersell


verb (used with object), undersold, underselling.
1.
to sell more cheaply than.
2.
to advertise with restraint; understate the merits of (something):
By underselling his product, he let his hearers convince themselves of its importance.
3.
to sell for less than the actual value.
verb -sells, -selling, -sold
1.
to sell for less than the usual or expected price
2.
(transitive) to sell at a price lower than that of (another seller)
3.
(transitive) to advertise (merchandise) with moderation or restraint

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