delivariables
n. pl. c/f advertising. the demands set out in a brief for the agency to deliver to the client on a given date, agreed upon at length, set in stone, and destined to be changed over and over again until the deadline p-sses.
suit: we need a new campaign by the end of the day
creative team: (sigh) not a chance in h-ll…. what are the delivariables?
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