Fauxcial Media
contrived, inauthentic or misleading use of social media resources such as online communities, blogs, twitter profiles, wikipedia entries, facebook pages, etc. to manipulate or to create a false or misleading perception of a company, organization, candidate or cause.
fauxcial media is the “web 2.0” equivalent of atroturfing i.e., the creation of fake gr-ssroots campaigns in pr/public relations.
what const-tutes fauxcial media:
• businesses pretending to be bloggers.
• businesses pretending to be journalists.
• businesses pretending to be “joe blow” in order to flog their products in blog comments.
(bullet points courtesy of marketingexperimentsblog.com)
examples of fauxcial media:
– cisco’s human network – wrote all cisco-related wikipedia entries; had vloggers try to write about the human network. got themselves to #2 in google organic search
– whole foods ceo john mackey used an alias to ding detractors on forums
– “wal-marting across america” used a real journalist and real photographer, but set them up as simply wal-mart fans, traveling across america, parking their rv at wal-mart parking lots.
(examples courtesy of scott monty – http://www.scottmonty.com/2008/03/suxorz-worst-social-media-of-2007.html)
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