hashtag planting
piggybacking on a popular or trending hashtag to increase the chances of people seeing your tweet about an unrelated or related topic.
for example, if you are hosting a video game event and it’s near the time of the popular “comic con” convention, you would do some “hashtag planting” in your event tweets and use the already popular #comiccon so that all of the people looking for info on comic con would also see your tweets about your event.
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