hype crash



a hype crash is a let down. it’s when someone over promises and under delivers. when someone builds up the hype for something (i.e. a story, product, event, person, etc.) so much that when they finally tell you what it is, it’s a major let down.
movie announcer: in a world…
dude: oooo new movie what’s this?
ma: …where the forces of good and evil collide…
dude: been done before, but sounds promising!
ma: …and fantastical beings come to life like never seen before…
dude: tell me what it is!
ma: h*llo kitty: island adventure summer2017
dude: total hypecrash!

dude 1: so the craziest, most exciting thing that has ever happened to anyone in the history of the world just happened yesterday!
dude 2: awesome! what is it?!

dude 1: i got a free slice of pizza!
dude 2: man, that’s a total hype crash! everyone has had free pizza before.

popular examples of a hype crash: batman vs. superman, 2016 golden state warriors, suicide squad, 2016 cleveland indians, google gl*ss, any michael bay film, bernie sanders for president and the samsung galaxy note 7.

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