Incentivize
a corporate-jargon non-word meaning “motivate,” coined in 1968. some 10 years later, it was shortened to the equally annoying verb “incent.” unfortunately, both are recognized by both merriam-webster and the oed.
the only respectable form of the word is the noun “incentive.”
i would like to motivate him to never say “incentivize” again by telling him i will rip his windpipe out of his throat the next time i hear him say it.
i hope everyone who says “incentivize” in earnest knows they come across as a jargon-spewing ahole.
verb, apparently. american version of the much simpler root word “incent”.
why they can’t seem to cope with this much simpler word, i don’t know.. obviously doesn’t sound important enough.
from dictionary.com (yes, that’s right, it’s listed – to make matters worse, their definition of “incent” says, “to incentivize”):
“this bill will help incentivize everybody to solve that part of the problem” (richard a. gephardt).”
how absurd is that. gah.
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