Joe SixApp
a term used by web industry folks to describe the average computer user (a reference to the cl-ssic average-guy name of joe sixpack).
this person probably uses a pc and has just recently upgraded from dial-up and a crt monitor. they surf the web on an out-of-date browser like internet explorer 6. they use a few basic apps like outlook, excel, and word and call in their teenagers to help them email a photo. they do not blog, twitter or use rss feeds, but do frequent ebay and amazon.com.
please make that buy now link a blinking red b-tton, or joe sixapp will never find it.
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