Laundry Rock
overproduced, melodic, often folky and/or sometimes “indie” sounding music used in advertis-m-nts by large companies to market their products and services to young and/or hip consumers. there is a caveat to this definition as sometimes well established bands and artists license their music to these very companies for use in such advertis-m-nts. the term itself refers to laundry detergent ads, which are repeat offenders for this type of “la-la,” feel good music.
typically, acoustic guitars, glockenspiels, banjos and electro-mechanical keyboards (such as a wurlitzer piano) are common timbres heard in a laundry rock piece. also common are soft sounding, layered male or female vocals.
band: the postal service
song: “such great heights”
ad: intel based apple computers
band: wilco
song: “walken”
ad: vw automobile
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