Makers, All
an incredibly idiotic marketing campaign launched by purdue university in october 2010. a play on the school mascot name boilermakers, the advertis-m-nts contain pseudo-empowering statements of purdue’s accomplishments and potential for future impact. members of the purdue community are encouraged to fill in the blank, “i am a ____ maker.” for example, a young college-educated woman proudly referring to herself as a “baby maker.” the purpose of the campaign is unclear, given that the university has no trouble recruiting tens of thousands of ent-tled, overly confident undergraduates every year, and it seems that the $250,000+ could be better spent amidst the school’s current budgetary crisis.
boilermakers are strong-willed. hard-working….we build things stronger. faster…..what we make moves the world forward.
we are purdue. makers, all.
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