markitecture
a computing or networking architecture suggested by the marketing department for sales purposes rather than for technical reasons. cisco calls them “reference designs”.
the oldest mention of “markitecture” i can find dates back from 1990 :
ca 90s was characterized as a “markitecture” by jeff schulman, vice president and -n-lyst with the gartner group, stamford, conn. “it is a marketing architecture, a statement of direction. it does not specify when products will be delivered, or which products will map to the architecture. it does not help users in a specific sense, only in a general sense”.
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