mascularity
an over-the-top macho att-tude that doesn’t take itself too seriously, poking fun at manly pursuits in a humorous way
the word is a multiple portmanteau combining masculinity, muscularity and hilarity, coined in the isaiah mustafa viral ad campaign for old spice, july 12-15 2010.
“unfortunately most people aren’t pain-deflective pillars of strength and wisdom and mascularity.”
like the man show, most super bowl commercials are exercises in mascularity.
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