Multi-Viral


a form of viral marketing which originates and grows across multiple networks simultaneously.

multi-viral growth is more powerful than traditional viral growth because each of the propagators spreads the content to multiple social networks simultaneously.
playonsocial lets developers grow their user bases multi-virally by allowing them to connect to facebook, mysp-ce, twitter, gmail, yahoo, aim, etc.

ipad application “schoolpad notes” used playonsocial to spread multi-virally across the ipad market. in 20 hours the multi viral growth had catapulted the ipad application to the #1 most downloaded position. this event was monumental for multi-viral growth as the application was the first app to over take apple’s free first party ibooks application.

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