Newell’s Law
applies during a sale via the steam digital distribution platform. newell’s law states “if you buy a discounted game before the last day of a sale, it will have a more substantial discount the next day.” it is named for gabe newell, the ceo of valve software.
alternate definition applies during non-sale events, in which case the decision is made after waiting and evaluating a game’s worth to purchase at full retail, then the game goes on sale the very next weekend.
gamer 1: “i bought the civ4 complete pack yesterday for 33% off thinking it was a great deal, but if i had just waited until today i could have bought it for 75% off!”
gamer 2: “newell’s law.”
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