Nova Usagi
nova usagi, or ‘nova rabbit’, is the mascot of the latest ad campaign by j-panese eikaiwa company nova. it’s a strange hot-pink bunny with a yellow beak for a mouth, can be found singing his own weird song in the adverts he appears in – ‘ippai kikete, ippai shabereru’ – translated – ‘you can hear a lot, you can speak a lot’.
m-ssively popular in j-pan, and seen as incredibly cute, since his appearance the merchandising has made a few hundred million yen for nova. nova usagi chan also has his own cd, which features many remixes of his strange little song…
‘ippai kikete, ippai shabereru’ … ‘aren’t i the coolest bunny?’
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