overnovo


when you learn a new word or you hear a person’s name for the first time and then you start noticing that word or person’s name everywhere.

from: over (again), novo (new)

i.e. seeing that new thing again and again now that you’ve been introduced to it.
i had a real overnovo with this guy justin timberlake. i’d missed all the buzz for 2 years and then once i heard his name, i started seeing it on posters everywhere and hearing everyone talking about him. it’s like th plague. someone please stop this dreadful overnovo.

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