Reverse Marketing
reverse marketing happens when an organization’s planned marketing campaign results in negative consequences for their brand. the reason a brand is important is, in part, that it creates trust in that organization, which, in a for-profit business, results in higher sales. reverse marketing works in the opposite direction.
“coca-cola decided some years ago to introduce new c-ke and stop producing c-ke cl-ssic based on blind taste tests that indicated younger consumers preferred the sweeter taste of pepsi. what they didn’t take into account was the loyalty of c-ke buyers to the cl-ssic formula. the result was a rapid climb down by the company and m-ssive reverse marketing.”
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