Social Softener


a person brought into important business meetings to help soften the tone and diffuse anxiety.

this person often asks the introductory personal questions of the guests: what sort of drink would the guest like, how was their drive, did they find parking all right, would they like to use the bathroom before the meeting, how is their family, what a nice tie they are wearing, isn’t the weather lovely…
“even though she acted as the social softener, she was actually the true decision maker of the deal.”

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