Star Trek box-office effect
the phenomenon in which a film with a large cult following (i.e., star trek, star wars, robert rodriguez movies)opens to large first-weekend box-office grosses, followed by a steep drop-off in attendence shortly thereafter.
guy: did you see that austin powers 3 beat attack of the clones in just its second week of release?
girl: well, no duh. only geeks line up for that cr-p, and after they see it opening weekend, no one else goes. it’s a total star trek effect.
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