stylecreep
in design & ident-ty work, the process by which the extension of a -single project- over time prior to public release can cause a designer to gradually and inadvertently deviate the visual conventions or system for that single project. inevitably this leads to a series of endless revisions, inexplicable designer deliberation over the stupidest pixel-by-pixel sh-t, and a bad case of carpal tunnel. (not to be confused with style creep, which is a far less trendy business term. also note that stylecreep does not refer to artists’ capacity to evolve their styles over time.)
meet bob. his project suffers from stylecreep:
after staring at this site for a year, i got bored of the colours and decided to change them. but then another month p-ssed and i was bored of the typeface, so i changed that too. then a few weeks later i figured that the layout was kinda out-of-date, so i switched that up. but then i was altogether bored of the whole thing, so i started over. but don’t worry, when i launch it, my portfolio is gonna be the sh-t!
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