Truthreach


truthreach is the media tactic that is the next natural progression from public relations. pr is largely focused on image and spin whereas truthreach is the transparent presentation of fact. a journalist practicing truthreach may still investigate a subject they are p-ssionate about and have strong opinions on. this approach to media relations was first coined as truthreach at st. james park by the occupy toronto media team.
without the active truthreach of independent journalists, the spin of mainstream media would dominate our internet mind sp-ce.

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  • Frugie

    a word that only two people truly know the meaning of. only one of them, the frugie actively uses it online. anyone else who uses the word is a perpetratin’ sumb-tch jockin the frugie’s style. dude, what the h-ll’s a frugie?

  • fruit pigeon

    a word constatly used by ray hey u wanna f-ckin t-ty f-ck my fruit pigeon

  • fruity cootie

    when your cootie smells ripe! d-mn girl we just had s-x and you have a fruity cootie, clean that thang!

  • Fuckititis

    having a “f-ck it” att-tude towards (usually) important work that needs to be done by a certain time. proper medical term to explain procrastination. lisa had 3 term papers due next week but she caught a case of f-ckit-tis and went to a party instead.

  • malgré lui

    a french phrase meaning “in spite of himself.” the prosecuter began berating his star witness malgré lui.


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