Twitter effect
the phenomenom where people strive to lead more interesting lives for the sole purpose of having something worthy of tweeting about.
i think her volunteer work and frequent trips to europe are a direct result of the twitter effect.
explanation for a movie to have a shocking drop in the box office returns after one day in theaters. it used to be that it took a full week for word to get out on a film’s poor quality, but with social networks now people seeing a film on its opening night can report instantly on the prospects of the t-tle.
first seen with the comedy “bruno”, which had an impressive opening night, but then experience a drop of a stunning 39% on its second day of release. it was explained that word-of-mouth was happening instantly nowadays to explain the stunning loss of audiences. recently seen with “scott pilgrim vs. the world”, which had a heavy 25% drop on its second day in release.
the movie opened with an impressive friday box office and was poised for a successful weekend, but then the twitter effect kicked in on sat-rday and it is now looking like it could be a bomb.
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