You know, for kids!


norville’s explanation of the hula hoop in the hudsucker proxy, a comedy film by the coen brothers.
norville: but i got big ideas.
old man: i’m sure you do.
norville: for instance, take a look at this sweet baby. (shows a drawing of a circle.) i developed it myself. yessirree, this is my ticket upstairs. (the old man looks at noville as if he’s an idiot.) you know, for kids!
old man: terrific.
norville: so, see how i won’t be working in the mailroom long.
old man: no, i don’t guess you will be.

(in a board meeting.)
norville: you know, for kids! it has economy, simplicity, low production cost, potential for m-ss appeal, and all that spells out great profitability. i had the boys down at r&d throw together this little prototype so our discussion here can have some focus and to give you gentlemen of the board a first hand look at how exciting this gizmo is. it’s fun, it’s healthy, it’s good exercise, the kids will just love it, and we put a little sand inside to make the experience more pleasant. but the great part is, we don’t have to charge an arm and a leg.
(the board looks at norville as if he’s an idiot.)

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