Duke of Marlborough effect


the “duke of marlborough effect” was mentioned by richard dawkins to refer to the increase in masculine libido that results from experiencing a victory, whether directly or vicariously. this was so-named from an entry in the d-ch-ss of marlborough’s diary, “his grace returned from the wars today and pleasured me twice in his top-boots.” male athletes tend to experience elevated testosterone levels before a contest; those who win tend to maintain afterwards those elevated testosterone levels, but the testosterone levels of losers drops dramatically afterwards.
there will likely be a lot of canoodling in old boston now that the red sox have won the series due to the duke of marlborough effect and the subsequent release of proper bostonian inhibitions.

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