reputation rehab
the expression used to describe the calculated and cynical attempt to control the public perception of a misbehaving celebrity by gratuitously sending them to a rehab center for the pr value alone.
(aka “rephab”)
“(insert celeb) just got caught cheating/drunk driving/making un-pc statements… better get them into reputation rehab!”
tiger woods, lindsay lohan, jesse james, charlie sheen, britney spears
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