trademarked spelling
the practice of spelling a word incorrectly on purpose in order to make it easier to find it on the internet or in an internet search. the practice seems to have come about only since the commercialization of the internet.
there is a big new shopping mall called the mall of millenia and they spell the word millennia incorrectly on purpose which i would call a trademarked spelling since they can trademark millenia and call it their own word.
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