Todd Nesnick
Managing your social media strategy can be challenging, especially if you’re responsible for multiple business accounts and have little to no time or team to help you out. That’s where social media management tools and apps come in!
In this article, we’ll show you 10 of the best social media management tools and apps out there, plus offer tips on how to choose the one that’s right for your company. Are you ready? Let’s dive in!
1) Hootsuite
Hootsuite is a great all-in-one social media management tool. It allows you to post content on multiple accounts, monitor your progress and schedule posts in advance. It also includes analytics that can tell you which of your posts performed the best.
With its good mix of features, it’s a good choice if you’re looking for something simple with an all-in-one solution. However, the free version only allows one profile to be managed at a time and doesn’t allow for scheduling posts. If you need more functionality or want more control over managing multiple profiles simultaneously, then this might not be the right service for you.
Pros: The dashboard gives users quick access to their most important tasks, like publishing new content, organizing, and replying to messages from followers. The team feature makes collaboration easy by giving everyone involved the ability to edit posts simultaneously.
Cons: One downside to Hootsuite is that you cannot upload videos unless you pay for a plan upgrade. There are many other options available as well, though, so this isn’t too big of a deal. Another con is that the interface can sometimes feel cluttered because there are so many options and tabs within tabs. Although these cons may turn some people away, they have no effect on the overall quality of this product.
All in all, Hootsuite is perfect for someone who wants an easy way to manage their social media presence without any hassle whatsoever.
2) Buffer
Buffer is a social media management tool that can be used to schedule posts across all of your social media channels. It has a free version with limited features or a paid version that includes more features.
One of the benefits of Buffer is its option to schedule posts in advance. This means you can set up a post at the same time every day, week, or month so that you don’t have to worry about it at those times.
The free plan allows you to connect two social media accounts, which is great if you’re just starting out or only using one account; the paid plan offers unlimited connections. It also has analytics tools, including insights on how different types of content perform better than others.
Pros: Easy-to-use interface, useful analytics data, easy scheduling options, low cost (free plans available)
Cons: Might not fit advanced users’ needs, might not work well on some platforms like Pinterest, Google+, Instagram
3) Sprout Social
Sprout offers a variety of features to help your business grow. You can post on Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, and Tumblr with the click of a button. It also includes built-in analytics so you can see how well your posts are performing.
Sprout is indeed an all-in-one social media management tool that will save you time while managing your content across the most popular social networks. It has advanced reporting tools, like competitor analysis, as well as extensive customer service options.
The desktop version of Sprout Social gives businesses more control over their scheduling and allows them to upload files directly into their messages.
Sprout’s Smart Inbox lets users send messages without ever leaving the app or website. The feature also integrates with email marketing software such as MailChimp or Constant Contact to make things even easier.
An integrated publishing calendar helps teams plan out their strategy in advance, making it easy for managers to assign tasks among their employees and track progress through real-time notifications about updates made by colleagues in real-time.
Pros: Sprout Social’s team messaging provides companies with a new way to collaborate on projects, whether they’re short or long-term. Employees have access to every message from the inbox and conversations with their coworkers, regardless of when they last logged in. They also have full integration between Sprouts’ inbox and other programs like Gmail and Outlook, allowing them to reply quickly via these platforms when necessary.
Cons: Although not an issue for some companies, those looking for a free option may be disappointed by what’s offered at this level. Companies will need to upgrade their account if they want certain features–such as unlimited uploading capability–that come at a cost. If someone wants remote access to another device (iPad), there’s yet another fee involved too. And because Sprout Social requires you to log into each individual account separately (rather than having them all in one central dashboard), it may be difficult for some people who don’t have a lot of time to go through each account individually when they are logged out.
4) Likeable Local
Likeable Local is a social media management tool that helps businesses manage their Facebook, Twitter, Google+, Instagram, Pinterest, LinkedIn, YouTube, Foursquare, Yelp, and Bing Places pages.
Whether you’re a small business owner or a larger company with various locations around the world, like Starbucks or Mcdonald’s, this tool offers both free and premium plans to fit your budget. The free plan includes all of the basic features to help get you started managing your social media presence.
In addition to those features, though, you can also add branded graphics for Facebook posts, which will give your posts more character. You’ll also be able to see how your content is performing in real-time, as well as review detailed reports of how people are responding. This feature is quite handy if you are into the technical niche and you want to become known as an expert in fixing Windows-related issues like the hpdm.framework will damage your computer virus.
You’ll even be able to schedule updates for when you want them posted automatically, so you don’t have to worry about staying connected 24/7!
Pros: With access to the paid plans, you’ll get some really great extra features, such as being able to post from up to 10 different devices at once. There’s also live chat support and assistance with creating the best times for posting based on time zones.
Cons: If you do decide to go with one of these paid packages, then there’s no going back; unlike some other tools where you can downgrade later if needed.
Overall, Likeable Local is an excellent option for anyone who wants a good balance between pricing and features.
5) Sprinklr
There are many social media management tools on the market, but Sprinklr is one of the best. Not only can it manage all your social media channels from one place, but it also has access to an analytics engine that helps you find insights that will help you to grow your business.
Plus, it offers a robust customer support team that is available 24/7. It even offers a free trial, so you can see if this app is right for you! You can use it with Instagram, too, which makes life much easier because Instagram’s new algorithms have made some people stop using their phones altogether.
Pros: Sprinklr offers a powerful analytics engine that will allow you to find insight into how your marketing efforts are going. They offer 24/7 customer support, they offer a free trial, so you can try it before buying, and it integrates seamlessly with Instagram!
Cons: Unfortunately, there isn’t any type of onboarding process. So, if you don’t have any experience using this type of software then it might be hard for you to get started without guidance.
6) Zoho Social
Zoho Social is a social media management tool that helps businesses manage their social media accounts by streamlining the process. The app gives you the ability to schedule content ahead of time, monitor your competitors, grow followers and more. You can also integrate other apps like Mailchimp or Hootsuite so that when you post on one it automatically posts to another as well.
Zoho Social also has a feature called Content Assistant which will suggest content based on your industry to help keep things fresh. You can sign up for a free trial which lasts 14 days, before deciding whether or not you want to subscribe. Plans range from $10 per month for 8 channels to $40 per month for 10 channels.
Zoho Social integrates with all major social networks, including Facebook, Twitter, LinkedIn, and Instagram, among others, so you have all your bases covered in terms of scheduling outposts. It is truly a good option if you’re looking for something affordable, user-friendly and reliable!
Pros: Great functionality for keeping up with multiple social media channels. Inexpensive monthly fee and free trial option.
Cons: Some may find the interface hard to navigate or be unfamiliar with its features.
All in all, this is an excellent tool if you need a little help managing your social media but don’t want to pay thousands every year!
7) Post Planner
Post Planner is a social media management tool that automates your posting on Facebook, Twitter, LinkedIn, and Instagram. It allows you to create a digital marketing plan based on the number of posts per day or the number of days per week, so you can share your content with the right audience at the right time. The platform also offers its own analytics tools so you can measure performance in real time.
Post Planner has helped over 16,000 businesses grow their following by providing relevant content to specific audiences with just one click. The company also provides more than four million images that can be used in any social network profile or post.
Images are organized into categories such as Quiet Times, Meals, Foods, Travel, and many more, making it easy to find what you need. The image library is updated daily with fresh photos taken from all around the world.
Post Planner saves both time and money with automated scheduling and access to high-quality photos. You won’t have to scroll through thousands of images in order to find what you’re looking for because each image includes detailed descriptions. Live customer service representatives are available 24 hours a day, 7 days a week, so no matter where you are or what time it is, there will always be someone there to help if needed.
Post Planner’s API makes it possible for third-party applications like Hootsuite, Sprout Social, and Buffer to integrate with Post Planner’s publishing system easily.
Pros: Automated scheduling helps save time and money; every image contains descriptive keywords, which make them easier to search; customer service is available 24/7 via phone, email, live chat or Skype.
Cons: It doesn’t offer an option for two-way conversation through comments; no free trial.
8) Tailwind
Tailwind is a social media management tool that helps you plan, schedule, post, and monitor your content across all of your social media channels. It also offers tools to find the best time to post on each platform based on its unique algorithm.
The app lets you upload photos in bulk to save time, as well as set custom notifications, so you don’t miss anything important. Plus, it has a variety of affordable pricing plans so that you can choose the one that best fits your needs! Pricing starts at $12.99/month (billed annually), which includes 100 posts per month across Facebook, Instagram, and Pinterest.
Pros: Tailwind’s publishing engine allows you to see what your post will look like before scheduling it or publishing it, so there are no surprises! Additionally, the app provides analytics about how many people have seen your most recent posts and which ones received the most engagement with likes, comments, shares, etc.
Cons: You have to pay for features such as liking or commenting on other people’s posts or being able to re-post from an account other than yours (for example, from your brand page).
9) Oktopost
One of the most popular social media management tools is Oktopost, which allows you to manage your social media from one platform. With this tool, you can easily post updates to Facebook, Twitter, LinkedIn, YouTube, WordPress, Tumblr, and more. It also has a publishing scheduler that lets you schedule posts in advance so that your social media channels are always active.
If a crisis arises on the web or on social media sites like Reddit or Quora, Oktopost will enable you to monitor conversations about your brand in real-time so that you can quickly respond with meaningful messages.
Pros: Allows you to manage multiple accounts from one dashboard, analyzes what users say about your company and sends alerts when someone mentions it on social media.
Cons: Limited number of profiles included in the free version.
10) AgoraPulse
AgoraPulse is a social media management tool that helps businesses plan out the best times to post across different social platforms. The app has an intuitive dashboard that allows you to organize posts and monitor your progress easily. It also offers in-app analytics, so you can see how your posts are doing and track potential leads.
It’s free to try, but the paid plans start at $79/per month. However, with this low price point, you’ll be able to schedule more than 100 posts per month. It’s worth noting that AgoraPulse integrates with many popular marketing automation tools like HubSpot, Marketo, Eloqua, and Infusionsoft. So, it makes sense if you’re already using one of these services.
Pros: One of the key benefits of AgoraPulse is that it integrates with other marketing automation software, which will make transitioning from another platform easier. There’s also a live chat feature where customers can get support for their accounts, which gives them better customer service since they’re not just relying on email or phone inquiries.
Cons: With no drag-and-drop editor available, editing text isn’t always straightforward. Plus, some features are only available through upgrading to premium accounts, which may be prohibitively expensive for small businesses that want a simple way to use social media without spending too much time or money on their strategy.
Improve Your Online Presence with Social Media Management Tools
The internet offers a wealth of information that can help businesses succeed in today’s highly competitive market. One way to tap into the power of online marketing is by utilizing social media. But, with so many different networks out there, from Facebook to Twitter to Pinterest, it can be difficult to know where best to spend your time.
To make things easier, we’ve put together this list of the 10 best social media management tools and apps for business owners who are looking for an easy way to get started. Whether you need assistance organizing your messages or finding new ways to attract new customers, these resources will help you streamline all aspects of your business on social media.