Todd Nesnick
In order to sell anything effectively nowadays you will need to get some online recognition in one way or another. Luckily, there is some significance to that statement. In fact, there are a multitude of various ways you can create online visibility. You simply have to choose and adapt for your business needs. The true beauty of digital marketing lies in the freedom that you have to completely represent the full scope of your business’s services and products to wide audiences.
The best thing of all is that there are several different tools and online platforms to choose in order to best convey your brand. With 5 billion internet users there is no denying that the future of marketing floats in digital waters. Your job is to effectively plan and implement a digital marketing strategy and completely transform your business. Here is an overview of the best digital marketing tools and tactics to use.
Influencers drive trends
Ever wondered how a trend got so popular? Well, this is usually because an influencer has started it. Many successful companies collaborate with these internet celebrities to promote their brand. More and more people are seeking brands which are endorsed by other people and not just internet ads. It seems that influencer marketing simply outweighs blatant self-promotion, especially on Instagram with features like short video reels. This is because there is no better way to create credibility than by allowing someone else do it for you in a short video.
Optimize content on various platforms
In order to maximize your online visibility, you will definitely want to consider posting on several different platforms at the same time. This massive action is surely going to attract loads of new followers. This is creating digital presence in its fullest form. You know you are doing a good job when people take it for granted and assume that apart from YouTube, Facebook, Instagram your brand is also present on Twitter or even TikTok. This might seem overwhelming at first, but it is important to look at it as a snowballing effect. The growth is exponential, by which time you will reflect back and see that it was worth it.
The way this works is that content on one platform feeds the other. In order to get this magical effect, you will need to consider how you use your links and keywords. According to a Sydney SEO company, you will want to tick all of Google’s boxes for optimizing how your content ranks on its search engine. This includes several layers of optimization. Therefore, it only makes sense to get professional help, optimize your SEO and create amazing potential for future growth. There is nothing more satisfying than seeing your company’s name popping up on the top of the page with its several dedicated social media pages.
Tell a story
With the abundance that comes from using technology it can be easy to lose the touch of reality and make any brand feel almost like a faceless entity. Your services and products are designed for humans after all. Your personalized marketing campaigns should reflect this, if you don’t want to get lost in the sea of look-alike brands. Brand storytelling changes everything. This is a unique way to mix all of your core features, values, and products and integrate them with your vision and goals in a narrative that is going to strike a chord with your customers. For instance, you could create a documentary series about your company in order to better convey what you are all about.
Implement a chatbot
Many top companies are implementing chatbots, because of their extremely valuable features such as improving customer experiences, and always-on services. They make the buying experience feel more human and they can genuinely help people find what they are looking for by answering frequently asked questions.
The future is mobile
It is quite important to realize that SEO and all of the digital marketing strategies also apply to the mobile world. You should definitely leverage the fact that 60% of smartphone users have reached a business using the mobile search engine results page (SERP) and make your content completely responsive for mobile screens or even build a mobile app. This means that your product will be easily available to even the busiest of people, since they will be able to reach your services on the go.
Summing up
Digital marketing comes in many forms, which is why you have the freedom to choose and build a dream business using; content on multiple platforms, brand storytelling, chatbots, a mobile-first approach and influencer marketing.