Todd NesnickYour business social media accounts are a great way to connect with customers and show off your brand. They can also be a hotbed of missteps and mistakes if you don’t think before you post.
As you focus on IG promotion and reading SimplyGram reviews in a quest to find the best Instagram growth service, there’re several rules of thumb to follow when it comes to content on your business account. Below are a few dos and don’ts for creating content that not only highlights the heart of your brand but also avoids potential pitfalls.
Dos
Set Goals
One of the biggest mistakes a business can make is creating an account and then just posting content without focus. Before you post anything, set specific goals for your brand’s social media accounts. What do you want to accomplish? Whether you want to increase followers or drive more sales? Having a plan will help guide your content in a focused way.
Be Authentic
When it comes to posting on social media, be sure that all the content you share is truly reflective of your brand’s identity and values. The goal should always be to be as honest and genuine as possible. People will quickly recognize when you are disingenuous, and it can have a negative effect on your brand’s reputation.
Prioritize Quality Over Quantity
It’s not always about how often you post but the quality of content that you create and share. Take time to craft thoughtful posts with engaging visuals and captivating copy. People will appreciate that you took the time to make it special rather than quickly banging out a few lines in a hurry.
Consistency Is Key
Consistent content is essential to your brand’s success on social media. Not only should you be consistent in the types of posts you share, but also in terms of when they are posted. Find a schedule that works best for your audience and stick to it. If you are inconsistent, your followers may forget about it or lose interest in your brand.
Create More Visual Content
The human mind is hardwired to be drawn to visuals. Posting visual content is an easy way to grab your audience’s attention and keep them engaged. Include photos, videos, and infographics when you can to make your content more dynamic.
Don’ts
Ignore the Competition
You don’t have to copy what your competitors are doing, but you should definitely be aware of it. Pay attention to their content on social media and take note of anything that works for them or trends they may have started. That way, you can stay ahead of the curve when it comes to creating new and fresh content for your followers.
Sell Too Much
Your followers don’t want to be bombarded with sales messages all the time. Focus on creating content that educates, entertains, and/or inspires in order to build relationships with your audience and make them more likely to buy from you. When it comes time to make a sale, just give a subtle nod or quick pitch rather than a full-on commercial.
Overlook Mistakes
We are all people, and it’s inevitable that sometimes mistakes happen when creating content for your business social media accounts. The important thing is to be aware of them and take steps to fix them as quickly as possible. Don’t ignore typos or other errors in your posts, as they may reflect poorly on your brand.
Conclusion
At the end of the day, you’re in control of the content that appears on your business accounts. By following these dos and don’ts, you’ll be able to create engaging content that showcases your brand in the best way possible.