Todd Nesnick
A well-recognized online appearance is crucial to attracting investors. One of the ways to do so is to create a versatile website that influences the decision-making process. Here is a few features imperative for a web-based real estate platform to turn into a success. The current blog also focuses on ways to improve website engagements.
Capture potential leads
When discussing a website for real estate properties, the platform is incomplete without welcoming online traffic. In website terms, it means the number of clicks or views the platform receives in a day. Higher views increase the probability of attracting new clients and thus, resulting in sustainable revenue in commission.
A successful website builds a connection with the viewer. It is achievable using call-to-actions with the following techniques.
· Promote the advantages of website subscription. You can also postmarket updates.
· The market graphics must be easy to read, which promotes the reader’s interest with a subsequent conclusion to a contact form.
· Offer real estate e-books, exclusive listings, or other attractive content to maintain the online relationship.
Detail-oriented search tools
Of course, regardless of the website niche, it must offer sufficient search tools so the potential investor can identify their next property. A real estate website is full of opportunities for buyers and sellers. However, if the search tools are lax, the opportunities will go to waste.
Furthermore, the search tools must also accommodate the different stages of a customer’s skills. Most investors are technologically advanced in searching for properties. Unfortunately, the same cannot be said of an average person who wishes to purchase the property once with their life savings. An individual may need to search the property owner details before buying as well. Therefore, the search engines must be easy to use.
· Offer quick results first time users who are new to the property sector.
· Offer advanced tools that extend the parameters of conventional searches.
· Offer maps so the users can identify properties according to their interests.
Easy to navigate
A customer or website user must not click more than three times to discover the content they were looking for. It is called the 3-click rule, which is not set in stone. However, it certainly increases efficiency and the engagement rate. It ensures the website pathways are convenient and easy to follow.
Here are some suggestions to integrate structurally well navigation:
· Headings must separate the sections on your website.
· Use SEO tools to name website sections with a descriptive attribute
· Do not use drop-down menus since they disrupt search results.
· A call-to-action is placed at the bottom of each website section. The placement prevents the readers from getting distracted.
Features and engagement
Furthermore, the real estate website platform must also provide relevant information as a versatile tool. Most property web platforms only offer property listings and fail to recognize the platform’s true potential. We suggest making it a one-stop-shop for the investors.
Jam pack your website with different features so it becomes a source of authentic news.
· Upload buyers and seller guides that lead the interested parties to property-related success. It will prevent overwhelming and intimidation.
· Offer a mortgage calculator that helps investors discover properties within their budget. You can prevent heartbreak, which the investor will appreciate.
· The website can also provide market reports to keep investors updated with investment trends and property price devaluation/appreciation.
· Establish an engaging blog that offers property interests such as the topmost seek-out neighborhoods, investor’s attraction, and property conferences.
Accessibility and compatibility
People are officially using fewer desktop computers and communicating remotely. As a result, if the property website is not compatible with tablets or mobile phones, it is less likely to become a success. Therefore, it must incorporate design ideas that make it accessible on mobile or computer platforms.
There are multiple factors in establishing accessibility, such as smartphones’ small screen size, slow data speed, and touch input. Considering these aspects will make your website mobile-optimized, the platform will rank higher in Google search results.
Featured results
Since the customer is looking to invest their life savings, they will probably take their sweet time doing research and browsing guides. The feature is especially common for first-time buyers searching in an unknown neighborhood. The website can facilitate such investors with the engaging listing, including recommendations and deals.
The featured listings are possible by working with a real estate professional who carries an extensive understanding of the future trends. Furthermore, it will also help you discover which areas to promote on the website. You can build a spotlight section and offer recommendations in a customized pattern, making the content easy to read.
Upload images
Imagine a real estate website without the images! Can you? We can’t either. Images are essential mediums on any website. However, in real estate, they will promote prompt communication and even provoke emotions in the investor.
The images are responsible for delivering the perfect living scenario with your new family or significant other. High-quality pictures will release the investor’s imaginative capability far better than text. It will create a custom experience with authentic listings and trustworthy relationships. We suggest employing images throughout the content that complement the website rather than overbearing it.
The website owner can use stock media as a cost-efficient solution to engage with the reader. Otherwise, they may have to hire professionals to capture videos, images, and other media required for the website. However, hiring an expert is expensive, a service inaccessible for a newly established platform.
Previous testimonies and references
A real estate website is also encouraged to create a testimonials section that generates goodwill. A gold star review and networking in the property sector are crucial attributes in attracting new clients. Therefore, upload a few testimonials from previous customers or investors. You can also encourage the satisfied parties to upload video messages that encourage new customers to interact with the website.
Lastly, don’t forget to mention affiliations with the local community. Build a connection with local businesses and companies to establish a robust presence in the market. It will result in credibility and appreciation among the stakeholders.